Dan Fox celebrates the art in artifice, the let’s pretend in pretentiousness, arriving at an eloquent, important understanding of how culture has always provided an escape from the dreariness of routine work and productive life


Dan Fox, Pretentiousness: Why it Matters, Fitzcarraldo Editions, 2016.


What is pretentiousness? Why do we despise it? And more controversially: why is it vital to a thriving culture? In this brilliant, passionate essay, Dan Fox argues that it has always been an essential mechanism of the arts, from the most wildly successful pop music and fashion through to the most recondite avenues of literature and the visual arts. Pretentiousness: Why it Matters unpacks the uses and abuses of the term, tracing its connections to theatre, politics and class. From method acting to vogueing balls in Harlem, from Brian Eno to normcore, Fox draws on a wide range of references in advocating critical imagination and open-mindedness over knee-jerk accusations of elitism or simple fear of the new and the different. Drawing on his own experiences growing up and working at the more radical edges of the arts, this book is a timely defence of pretentiousness as a necessity for innovation and diversity in our culture.


'Dan Fox makes a very good case for a re-evaluation of the word "pretentious". The desire to be more than we are shouldn't be belittled. Meticulously researched, persuasively argued – where would we be as a culture if no-one was prepared to risk coming across as pretentious? Absolument nowhere, darling – that's where.'— Jarvis Cocker


Pretentiousness: Why It Matters is more than a smartly counterintuitive encomium: it’s a lucid and impassioned defence of thinking, creating and, ultimately, living in a world increasingly dominated by the massed forces of social and intellectual conservatism. I totally loved the book.’— Tom McCarthy


‘Dan Fox’s book celebrates the art in artifice, the let’s pretend in pretentiousness, arriving at an eloquent, important understanding of how culture has always provided an escape from the dreariness of routine work and productive life. Exhaustively researched and passionately written, recognizing those who audaciously “pretend” to beauty beyond their present means, Pretentiousness is a deeply optimistic and affirming book.'— Chris Kraus


‘In tackling so directly a term – “pretentiousness” – that has been thrown around too lightly for too long, Dan Fox has opened a fascinating, illuminating and barely glimpsed before perspective onto both culture and criticism. With clarity and persuasive argument he proves from an etymological basis that pretentiousness can be both good and bad – necessary even to cultural and artistic good health. This insightful book should be read like a contemporary reprise of an eighteenth-century essay on critical manners, for it shares with such texts the winning combination of wit, good sense and intellectual rigour.’— Michael Bracewell


‘Epoch-making, epic, historic, unforgettable, triumphant, age-old, inevitable, inexorable, and veritable. Pretentiousness will never look the same.’— Elif Batuman




Dan Fox is a writer, musician, and co-editor of frieze magazine, Europe’s foremost magazine of art and culture. He is based in New York.

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